Edible® and Tajín® Bring Bold “Swicy” Treats to Spring and The Woodlands
A playful April Fools’ teaser has turned into one of the most talked-about flavor launches of the season. Edible® and Tajín® have officially teamed up to introduce a limited-edition collection of sweet-and-spicy “swicy” treats—now available at local Edible stores in Spring and The Woodlands through August 31, 2025.
The collaboration is available at the Edible store at 2174 Spring Stuebner Rd, Suite 330 in Spring, and at 6777 Woodlands Pkwy, Suite 322 in The Woodlands. These locations are bringing the heat—and the sweet—to North Houston-area residents with an exciting new menu that blends fresh fruit and decadent desserts with Tajín’s iconic chili-lime flavor.
The lineup includes chocolate-dipped strawberries and pineapples dusted with Tajín, colorful fruit platters with mini Tajín bottles, zesty smoothies, and swicy dessert bites that combine creamy sweetness with a bold kick. Whether you're craving something refreshing, indulgent, or adventurous, this menu is packed with flavor.
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“Our trend research shows that our customers are demanding thrilling and edgy flavors,” said Angela Johnson, Chief Innovation Officer at Edible. “As part of Edible’s continued evolution, we’ve expanded our offerings to go beyond the expected. Our partnership with Tajín is a natural evolution of our menu and showcases how to bring innovation while staying true to the flavors people love.”
The timing is perfect. According to a Datassential 2025 food trend report, nearly 10% of restaurant menus already feature “swicy” flavors, and that number is expected to grow by 9.6% over the next four years. With TikTok recipes, foodie blogs, and Instagram reels embracing the trend, Edible and Tajín knew it was time to deliver.
“For years, Tajín has been the go-to way to level up fruit with a bold, tangy, chile-lime kick—so teaming up with Edible was a no-brainer,” said Juan Carlos Limón, Brand Marketing Manager at Tajín USA. “They’re masters of fresh, high-quality treats, and we’re all about bringing excitement to every bite. Together, we’re making it easier than ever for fans to enjoy this iconic flavor duo in a whole new way.”
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The limited-time collection is available both in-store and online, with same-day delivery and pickup options available in Spring and The Woodlands via Edible.com, DoorDash, and Uber Eats.
Whether you're sending a gift, treating yourself, or spicing up a family celebration, this Edible x Tajín flavor fusion is a must-try this season.
Tiffany Krenek has been on the My Neighborhood News team since August 2021. She is passionate about curating and sharing content that enriches the lives of our readers in a personal, meaningful way. A loving mother and wife, Tiffany and her family live in the West Houston/Cypress region.