Scouting for Stars @themall Brings Exclusive Music Industry Event to Katy Mills as Part of National Tour
Music lovers, aspiring artists, and industry hopefuls in Katy are in for an unforgettable experience as a brand-new, interactive music event makes its way to Katy Mills. The Scouting for Stars @themall tour, a first-of-its-kind nationwide initiative, will take over the shopping center on February 21-22, 2025, offering Gen Z and music enthusiasts an exclusive look into the world of music creation, performance, and industry insights.
The tour is a collaboration between Simon®, one of the nation’s leading retail real estate companies, and Greater Than Distribution, a modern music entertainment company co-founded by music industry legend Randy Jackson and A&R expert Paula Moore. Their goal? To create a dynamic space where new and emerging talent can network with industry professionals, sharpen their skills, and experience firsthand what it takes to make it in music.
A New Kind of Music Experience in Katy
Unlike traditional concerts or music festivals, Scouting for Stars @themall is designed to be immersive and educational. Attendees will participate in workshops on songwriting, vocal coaching, and social media strategy, all led by music executives and experienced artists. For those dreaming of making it big, this event presents a rare opportunity to receive real-time feedback from industry insiders—something that, until now, has been reserved for major label auditions and private industry showcases.
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“The music industry can feel like a locked door for many young artists,” says Paula Moore, A&R expert and co-founder of Greater Than Distribution. “We wanted to create a space where anyone with talent and passion can come, learn from the best, gain practical advice, and walk away feeling inspired and equipped to take the next step in their music journey.”
Emerging Artists and Social Media Stars Take the Stage
In addition to the educational component, the event will feature live performances from some of today’s hottest up-and-coming artists, many of whom have built loyal followings on platforms like TikTok, Instagram, and YouTube. These young artists, who have transformed viral moments into thriving careers, will share their journeys and perform for an audience eager to discover the next big name in music.
While the official lineup for Katy Mills has yet to be announced, attendees can expect a mix of pop, R&B, indie, and hip-hop artists who are making waves in the industry.
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A Nationwide Music Tour Making 40 Stops in 2025
Katy Mills is just one stop on what is set to be a massive, 40-city tour spanning the entire country throughout 2025. Scouting for Stars @themall will visit major Simon® shopping centers across the United States, creating opportunities for thousands of young musicians to connect, learn, and grow in their craft. The tour will run through August, making stops in key cities where aspiring artists can take advantage of this unique opportunity to gain real industry knowledge and exposure.
Greater Than Distribution: Changing the Music Industry for Independent Artists
At the heart of this tour is Greater Than Distribution, a company that has been making headlines for its artist-first approach to music distribution and development. Co-founded by Randy Jackson, the company recently announced a major partnership with Virgin Music and is gaining traction as a disruptive force in the industry. Unlike traditional labels, Greater Than Distribution focuses on empowering independent artists through AI-driven tools, branding expertise, and global music strategy.
In recent months, the company has been expanding its reach, signing new talent, and helping artists navigate the increasingly complex digital music landscape. By hosting Scouting for Stars @themall, Greater Than Distribution is extending its mission to help artists of all levels get the exposure, education, and connections they need to succeed.
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How to Attend
The event will run on Friday, February 21, from 3:00 PM to 7:00 PM and Saturday, February 22, from 12:00 PM to 7:00 PM at Katy Mills. Pre-registration is required for those looking to participate in workshops and industry Q&A sessions. Music fans and mall-goers alike are welcome to enjoy the live performances and explore the interactive experiences.
“This is more than just an event,” says Randy Jackson. “It’s about opening doors, breaking down barriers, and giving young talent the resources and inspiration they need to succeed.”
For Katy’s music lovers and rising stars, Scouting for Stars @themall could be the first step toward making their musical dreams a reality.
Tiffany Krenek has been on the My Neighborhood News team since August 2021. She is passionate about curating and sharing content that enriches the lives of our readers in a personal, meaningful way. A loving mother and wife, Tiffany and her family live in the West Houston/Cypress region.
