Bloody Mary Festival Returns to Austin April 4, 2026 at Fair Market, Benefiting Girls Empowerment Network
Brunch in Austin is more than a weekend ritual — it’s part of the city’s identity. And on April 4, 2026, that culture takes center stage as the Bloody Mary Festival in Austin, TX returns to Fair Market at 1100 E 5th Street, Austin, TX 78702 for a full day of curated cocktails, local flavors, and community connection.
Now in its 12th year, The Bloody Mary Festival is the largest event of its kind in the country, bringing together the best Bloody Marys crafted by top Austin bars, restaurants, and mix makers. For residents searching for the best Bloody Mary in Austin, this is the event that defines the city’s brunch spirit.
But it’s not just about the cocktails.
This year’s Austin event will also benefit Girls Empowerment Network, a nonprofit organization dedicated to supporting girls through leadership development and empowerment programming — adding a meaningful local impact to the celebration.
What Makes the Austin Bloody Mary Festival Unique?
Each participating bar, restaurant, or craft mix brand competes for bragging rights in front of Austin’s most devoted brunch enthusiasts. Attendees taste unlimited Bloody Marys during their session and cast one vote for the coveted People’s Choice Award, helping crown “The Best Bloody Mary” in Austin.
The experience also includes:
- Curated Bloody Mary tastings from Austin establishments
- Food and drink samples from local companies
- One vote for the People’s Choice Award
- Photo opportunities and themed activations
- Temporary tattoos and interactive elements
- A panel of expert judges
- The Festival’s signature dancing tomato
For many Austinites, it’s the ultimate spring social event — part food festival, part cocktail competition, and part neighborhood gathering.
While Austin is one of six host cities — alongside Portland, Denver, New York City, Milwaukee, and the Twin Cities — the event takes on a distinctly local character in each market. In Austin, that means bold flavors, Texas spirits, and a strong showing from homegrown brands.
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Austin Participants and Local Flavor
This year’s Bloody Mary Festival Austin participants reflect the city’s diverse culinary scene, including:
Austin Vinaigrette, Snooze An A.M. Eatery, Laurel Patio • Food • Spirit™, Texas Card House, Cisco’s Restaurant Bakery & Bar, Carpenter’s Hall, Eureka!, Industry (Everyday. Late Night), Tumble 22 Texas Chicken Joint, Phoebe’s Diner, Fat O’s Spicy Mator Mix (Home Grown Austin, TX), The Pretty Farmer, Lee Lee’s Bloody Mary Mix, Zing Zang, Burt’s Bloody Mary Mix, and Desmadrito Micheladas.
Sponsors supporting the Austin event include Goodnight Loving Vodka (Austin, Texas), Polar Beverages, Travel + Leisure, Rebecca Creek Distillery (a Texas distillery), Meridian Hive, Renewal by Andersen, Tequila 512, Valley Vines Mead (New Braunfels, TX), Blue Owl Brewing, BeatBox Beverages, BAWI, Alamo Beer, Pickle Envy (Made in Austin, TX), Cornucopia Popcorn (Austin, Texas), and Basia’s Pickles.
With so many recognizable Texas and Austin-based brands involved, the festival doubles as a showcase of local entrepreneurship and craft beverage innovation.
Ticket Options and Pricing: Bloody Mary Festival Austin 2026
Session 1
- VIP: 10:30 AM – 1:30 PM
- VIP: $81.32 (includes $5.62 fee / $6.20 sales tax)
- VIP 4-Pack: $75.76 per ticket (includes fees and tax)
- General Admission: 11:15 AM – 1:30 PM
- General Admission: $62.45 (includes $5.19 fee / $4.76 sales tax)
- General Admission 4-Pack: $53.57 per ticket (includes fees and tax)
Session 2
- VIP: 3:00 PM – 6:00 PM
- VIP: $81.32 (includes $5.62 fee / $6.20 sales tax)
- VIP 4-Pack: $75.76 per ticket (includes fees and tax)
- General Admission: 3:45 PM – 6:00 PM
- General Admission: $62.45 (includes $5.19 fee / $4.76 sales tax)
- General Admission 4-Pack: $53.57 per ticket (includes fees and tax)
VIP ticket holders receive a 45-minute early entry, giving them a jump on tastings before general admission begins.
Designated Driver Ticket
- $47.47 (includes $4.85 fee / $3.62 sales tax)
- All the fun. None of the alcohol.
Ticket sales end April 4, 2026.
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Benefiting Girls Empowerment Network
Proceeds from the Austin Bloody Mary Festival will support Girls Empowerment Network, a Texas-based 501(c)(3) nonprofit founded in 1996 by twelve Austin mothers concerned about declining self-esteem among adolescent girls. Inspired by Reviving Ophelia by Dr. Mary Pipher, the organization was created to address issues such as depression, eating disorders, low academic achievement, and other challenges facing young girls.
Nearly 30 years later, Girls Empowerment Network serves girls in 3rd through 12th grade across Central Texas, Houston, and Dallas, focusing on building self-efficacy — a girl’s belief in her ability to succeed. Through research-based curriculum and mentorship, the organization equips girls with the confidence, leadership skills, and resilience to thrive.
Its mission is simple and powerful: to ignite the power in girls by teaching them the skills to believe in their ability to be unstoppable.
What Happens Next?
As spring event season ramps up across Austin, The Bloody Mary Festival stands out as a signature food and drink experience. With limited session capacities and early VIP access options, organizers encourage attendees to secure tickets in advance.
For Austinites who take their brunch seriously — and for visitors looking to experience one of the city’s most spirited culinary competitions — April 4 at Fair Market promises a flavorful showdown.
Stay tuned to My Neighborhood News for more Austin events, local festivals, and community updates.
Tiffany Krenek has been on the My Neighborhood News team since August 2021. She is passionate about curating and sharing content that enriches the lives of our readers in a personal, meaningful way. A loving mother and wife, Tiffany and her family live in the West Houston/Cypress region.