Residents in New Braunfels, Texas may soon have another reason to gather with friends and family after dinner or celebrate small milestones close to home. A new Menchie’s Frozen Yogurt location is planned for 323 Creekside Crossing, Suite 113, bringing the globally recognized self-serve frozen yogurt brand to one of the city’s busiest retail corridors.

According to official permit filings, the upcoming shop will involve a tenant interior remodel of a 1,540-square-foot shell space at Creekside Crossing. Construction is expected to begin June 2, 2026, with a projected completion date of December 2, 2026. The renovation project carries an estimated $180,000 investment.

Once open, the dessert shop will join the growing mix of restaurants, shopping, and entertainment options in the Creekside area of New Braunfels, an area that continues to attract both national brands and locally owned businesses.

For many residents, additions like this are more than just another retail opening — they create new places where families gather after school events, teens meet friends, and neighbors connect over simple treats.

A Global Frozen Yogurt Brand With a Community Focus

Founded in 2007 in Los Angeles, Menchie’s Frozen Yogurt quickly built a reputation as one of the pioneers of the modern self-serve frozen yogurt experience. The company was created by husband-and-wife team Adam and Danna Caldwell, who envisioned a dessert shop that emphasized positivity, family fun, and customizable treats.

Since opening its first location, the brand has grown into an international franchise with hundreds of locations across the United States and more than 20 countries, making it one of the most recognizable names in frozen yogurt.

Menchie’s stores are known for their colorful, family-friendly environments and the brand’s mascot, Menchie, which appears throughout stores and merchandise. The company’s guiding philosophy centers around its long-standing slogan: “We Make You Smile.”

What Makes Menchie’s Different From Other Dessert Shops

Unlike traditional ice cream parlors where customers order from a counter, Menchie’s operates as a self-serve frozen yogurt shop, allowing guests to create their own dessert combinations.

Customers typically begin by selecting from multiple rotating frozen yogurt flavors, which often include classics like vanilla, chocolate, and strawberry alongside specialty options such as cookies and cream, cake batter, tart yogurt, or seasonal flavors.

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After choosing a yogurt base, guests move to a large toppings bar, which can feature dozens of choices including:

• Fresh fruit
• Chocolate candies
• Cookie crumbles
• Granola and cereal
• Cheesecake bites
• Syrups and sauces

Desserts are priced by weight, allowing customers to create anything from a small snack to a fully loaded frozen yogurt bowl.

The company also emphasizes dietary inclusivity, with many locations offering non-fat, gluten-free, dairy-free, and vegan frozen yogurt options.

A Popular Destination for Families and Celebrations

Across its locations, Menchie’s has become known for being more than just a dessert shop. Many stores host birthday parties, school fundraising nights, and community events, helping make the brand a gathering place for local families.

The company also runs a loyalty rewards program and rotating flavor menu, which keeps regular visitors coming back to try new combinations.

For fast-growing communities like New Braunfels, dessert destinations like Menchie’s often become popular stops after youth sports games, school performances, or weekend outings along nearby shopping districts.

Creekside Area Continues Attracting New Businesses

The upcoming Menchie’s location will be situated in the Creekside shopping district, one of the most active retail areas in New Braunfels. Located near Interstate 35, Creekside has become a major hub for restaurants, retail, and entertainment as the city continues to grow.

New Braunfels has been one of the fastest-growing cities in Texas, and continued commercial development in areas like Creekside reflects the increasing demand for dining, shopping, and family-friendly entertainment options.

While construction timelines can change during the permitting and build-out process, the planned renovation suggests that residents could see the frozen yogurt shop opening later in 2026, pending final approvals and construction progress.

What Happens Next

The project currently calls for interior renovations to transform the shell space into the fully outfitted frozen yogurt shop. Once construction is complete, the location would undergo final inspections before opening to the public.

As the project moves forward, additional details about the store’s official opening date and grand opening celebrations may be announced closer to completion.

For residents in New Braunfels and Comal County, the arrival of Menchie’s represents another sign of the city’s continued growth — and another place where neighbors can gather for a simple treat on a warm Texas evening.

Residents can stay tuned to My Neighborhood News for updates on this and other business openings shaping the future of New Braunfels.

By Tiffany Krenek, My Neighborhood News 

Tiffany Krenek has been on the My Neighborhood News team since August 2021. She is passionate about curating and sharing content that enriches the lives of our readers in a personal, meaningful way. A loving mother and wife, Tiffany and her family live in the West Houston/Cypress region.