Edison Equity Launches Serenova Concierge Communities at Woodforest: A New Vision for 55+ Living in Montgomery County
A fresh chapter in active adult living is beginning in Montgomery County, as Edison Equity Residential, LLC and ARCTRUST officially announced the launch of Serenova Concierge Communities at Woodforest. The new 165-residence development—located in Johnson Development’s popular Woodforest master-planned community—aims to elevate what 55+ living can look and feel like in the Houston metro area.
The community, set to break ground in August 2025, will feature a blend of upscale apartment homes and private villas designed around a new lifestyle concept called a "Concierge Community." Targeting a November 2026 move-in date, Serenova aims to offer more than beautiful homes—it seeks to create an effortless, personalized living experience for older adults who want to embrace their next chapter with ease, comfort, and connection.
Introducing a Service-Rich, Personalized Lifestyle
"At Serenova, our highest priority is delivering personalized services that simplify daily life and amplify living," said Carolyn White, CEO of Edison Equity Residential. "We believe luxury is having the time to focus on what matters most—your passions, wellness, and connection."
The community will offer 133 one- and two-bedroom apartment homes, alongside 32 private villas with attached garages. Residents will enjoy services typically associated with high-end hospitality—think help with reservations, in-home needs, travel planning, and social coordination—paired with amenities like:
- A chef-curated restaurant and social bar
- Resort-style pool and wellness-focused fitness centers
- Pickleball court and indoor golf simulator
- Creative art studio and clubroom
- Wine room for private events
- Direct access to the Woodforest trail system
Mark Sepulveda, Chief Development Officer for Edison Equity, called Serenova "a springboard for a rich, active life," adding: "It's about more than beautiful spaces—it's about delivering a truly effortless, enriching lifestyle."
A Strategic Partnership and Quick Momentum
The multi-million joint venture between Edison Equity and ARCTRUST Private Capital closed on August 8, 2025. Christopher C. Wadelin, CEO of ARCTRUST, noted how quickly the project moved from concept to funding.
“We are confident that Serenova's unique Concierge Communities model, combined with the proven expertise of the Edison Equity team, will deliver exceptional value to both its future members and our stakeholders,” said Wadelin. “The fact that this investment has broken escrow in less than 90 days once again validates the attractive nature of our offerings.”
Mobile Sidebar Ad
Woodforest: A Natural Home for Community Connection
Located just north of The Woodlands and six miles south of Lake Conroe, Woodforest has steadily evolved into one of Montgomery County’s most sought-after master-planned communities since launching in 2009. With a blend of natural beauty and everyday convenience, Woodforest is known for its walking trails, parks, pools, and event-rich lifestyle programming.
For older adults, Woodforest is already home to the 700+ home Bonterra neighborhood, also designed for the 55+ demographic. Serenova will build upon that legacy, offering a next-generation alternative for residents seeking independent living—but with access to hospitality-style services that support both wellness and social connection.
The setting also offers proximity to Pine Market’s dining and retail options, medical offices, and the Woodforest Golf Club’s 27-hole course, making it a uniquely convenient location for aging in place while staying active.
A Local Collaboration of Houston-Based Firms
The project is backed by a team of respected Houston-area companies. The Clerkley Watkins Group is handling architectural design, Kathy Andrews Interiors is curating the interior styling, and The Brownstone Group is managing construction.
Together, the teams are shaping what Edison Equity believes will become a new gold standard for 55+ living not only in Montgomery County but across Greater Houston.
For more information about Serenova at Woodforest and its concierge services, visit serenovaconciergecommunities.com.
Stay tuned to My Neighborhood News for more community development stories in Montgomery County and the Greater Houston region.
Tiffany Krenek has been on the My Neighborhood News team since August 2021. She is passionate about curating and sharing content that enriches the lives of our readers in a personal, meaningful way. A loving mother and wife, Tiffany and her family live in the West Houston/Cypress region.