Whataburger Joins Texas Heritage Marketplace Lineup in Katy, Bringing Iconic Texas Flavor to Westward Growth Corridor
Whataburger—an iconic Texas-based burger chain known for its bold flavors, freshly made burgers, and signature orange-and-white striped restaurants—will soon make its home at the $400 million Texas Heritage Marketplace in Katy. A permit filed with the Texas Department of Licensing and Regulation confirms construction is slated to begin at 924 Texas Heritage Parkway in late September 2025, with completion anticipated by late January 2026.
A Texas Favorite Expands in Katy
The forthcoming 3,335-square-foot Whataburger will feature both sit-down dining and drive-thru service, bringing the chain’s hallmark menu of made-to-order burgers, crispy chicken sandwiches, salads, and 24/7 breakfast favorites. For decades, Whataburger has built a loyal following by staying true to its promise of fresh ingredients and customizable burgers—whether it’s the fan-favorite Honey Butter Chicken Biscuit or its spicy Jalapeño & Cheese Whataburger.
This addition will join Whataburger’s already strong presence in the Katy area, where nearby locations along Grand Parkway near LaCenterra at Cinco Ranch, FM 1093 near Cross Creek Ranch and Westheimer Lakes, and I-10 near Katy Mills routinely draw steady crowds. Its inclusion in Texas Heritage Marketplace reflects the project’s focus on blending local favorites with national dining and retail experiences.
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Other Confirmed Tenants in Texas Heritage Marketplace
Whataburger is one of several key businesses confirmed for Texas Heritage Marketplace, which already includes:
- Target – 148,793 SF anchor store
- Lowe’s Home Improvement – 107,587 SF
- Sam’s Club with Adjacent Fuel Station – 167,990 SF
- The Kebab Shop – 2,100 SF
- America’s Best – 3,150 SF
- Milano Nail Spa – 7,000 SF
- Kilwins – 1,400 SF
- Aji Izakaya – 2,800 SF
- Escalante’s – 5,005 SF
- EoS Fitness – 40,000 SF
In addition to these confirmed businesses, proposed tenants include Cheddar’s, Olive Garden, Texas Roadhouse, Chick-fil-A, Shake Shack, Ulta Beauty, Academy Sports + Outdoors, and Spec’s, according to a recently updated site plan for Texas Heritage Marketplace.
Texas Heritage Marketplace: A $400 Million Community Destination
The Texas Heritage Marketplace, developed by Houston-based NewQuest Properties, broke ground in early 2025 with a vision of becoming Katy’s next great destination for retail, dining, medical, and residential needs. Strategically located at Interstate 10 and the Texas Heritage Parkway, the 165-acre, master-planned development will include:
- 750,000 square feet of retail and dining space
- 550 apartment units across two residential communities
- Nearly 300,000 square feet of medical office and self-storage space
The project emphasizes walkability and community connection, anchored by a relocated Heritage oak tree that serves as the centerpiece of the development.
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“This project has been a major collaboration with the City of Katy, Waller County, and Texas Heritage Parkway Association,” NewQuest president and chief development officer Austin Alvis previously shared. “We wanted to invest in preserving this Heritage oak and make the project a gathering space for the community.”
Serving a Booming Katy Market
Katy has experienced significant population growth in recent years, with residential development west of Grand Parkway fueling demand for new shopping and dining destinations. The trade area surrounding Texas Heritage Marketplace has nearly 147,000 residents and an average annual household income of $162,886.
The addition of Whataburger, Lowe’s, and other national tenants signals confidence in the area’s trajectory and positions Texas Heritage Marketplace as a central hub for families, commuters, and professionals seeking convenience and quality.
For continuing updates on tenant announcements, construction progress, and opening timelines, stay connected with My Neighborhood News.
Tiffany Krenek has been on the My Neighborhood News team since August 2021. She is passionate about curating and sharing content that enriches the lives of our readers in a personal, meaningful way. A loving mother and wife, Tiffany and her family live in the West Houston/Cypress region.
