Paris Baguette Expanding to Landmark North at I-10 and Loop 1604 in Northwest San Antonio
Northwest San Antonio continues to attract national brands, and this time it’s a bakery café known for elegant cakes, flaky pastries, and European-style breads. Paris Baguette is preparing to open a new location at Landmark North, 5518 North 1604 West, Suite 115, in Bexar County.
For residents near Interstate 10 West, Loop 1604, UTSA, and the La Cantera area, the addition brings another everyday gathering spot to one of the city’s busiest retail corridors. According to project filings, the space will undergo a $900,000 interior renovation beginning April 27, 2026, with completion anticipated by August 28, 2026. The 4,517-square-foot build-out will convert a cold shell into a full café featuring dining, sales counters, and kitchen areas.
While it’s one storefront within a larger development, it reflects a broader pattern: national food brands continue choosing the Northwest Side as San Antonio’s population and commercial footprint expand outward.
A Growing Retail Hub at I-10 and Loop 1604
The new café will sit inside Landmark North, a retail development at the intersection of Interstate Highway 10 West and Loop 1604. The project is part of the larger Landmark Centre mixed-use development and includes more than 68,000 square feet of retail and restaurant space.
Marketing materials for Landmark North show the development positioned between major traffic arteries, with direct access from both I-10 and Loop 1604 and proximity to The Shops at La Cantera, Six Flags Fiesta Texas, and the UTSA campus.
The site is also walkable to nearby restaurants and a full-service hotel and conference center, reinforcing its appeal as a destination for both locals and visitors. According to leasing information included in the marketing package, only three retail spaces remain available.
For nearby homeowners and renters, that kind of leasing activity often signals long-term stability in a retail center. For business owners, it indicates steady foot traffic and sustained demand in the 78249 ZIP code.
Mobile Sidebar Ad
What Makes Paris Baguette Different?
Despite its French name, Paris Baguette was founded in South Korea in 1988 and has since grown into a global bakery café brand with thousands of locations worldwide. Over the past several years, the company has aggressively expanded in the United States, including multiple Texas markets.
The brand is known for blending classic European baking traditions with modern presentation and Asian-inspired flavors. Customers typically find:
- Fresh-baked breads and traditional baguettes
- Croissants, danishes, and sweet pastries
- Elaborately decorated celebration cakes
- Custom cake ordering options
- Sandwiches and light café fare
- Espresso drinks, specialty coffee, and seasonal beverages
Many locations feature open pastry cases and café-style seating, making them popular for quick coffee stops, casual meetings, or study sessions. The cake selection, in particular, has helped Paris Baguette carve out a niche in the competitive bakery market, offering detailed designs that appeal to families celebrating birthdays, graduations, and milestones.
Why It Matters for Northwest San Antonio
The I-10 and Loop 1604 interchange has evolved into one of San Antonio’s most active commercial zones. With UTSA students, corporate offices, nearby medical facilities, and tourism traffic flowing through the corridor, demand for café-style concepts remains strong.
For families in the surrounding neighborhoods, the addition offers another place to pick up a birthday cake or meet friends without heading toward downtown. For students, it adds another potential study spot near campus. For nearby businesses, it expands lunch and meeting options within walking or short driving distance.
It also signals how Landmark North continues filling in. As the development approaches full occupancy, the mix of restaurants, retail, and service businesses contributes to the area’s identity as a self-contained commercial hub rather than simply a highway interchange.
Construction is expected to wrap in late August 2026, with an opening date likely announced closer to completion.
Residents can stay tuned to My Neighborhood News for updates on the Paris Baguette opening date and other retail developments across San Antonio.
Tiffany Krenek has been on the My Neighborhood News team since August 2021. She is passionate about curating and sharing content that enriches the lives of our readers in a personal, meaningful way. A loving mother and wife, Tiffany and her family live in the West Houston/Cypress region.