New Bath & Body Works Store Now Open at Cypress Towne Center, Featuring Latest Gingham+ Design
Bath & Body Works officially opened its newest location in Cypress on Saturday, October 11, welcoming shoppers to its refreshed retail experience at Cypress Towne Center, located at 25825 Northwest Freeway, Space 26A, Cypress. TX 77429. This new 2,494-square-foot store is part of the brand’s Gingham+ rollout—an innovative design concept that blends elevated aesthetics, modern technology, and customer-centric layouts for an immersive shopping experience.
The grand opening brings the brand’s signature fragrance and personal care products even closer to shoppers in Cypress and nearby neighborhoods including BlackHorse Ranch, Cypress Creek Lakes, and Towne Lake.
Gingham+ Store Design: A New Era for In-Store Shopping
Designed with the modern shopper in mind, the Gingham+ store format reflects evolving retail trends and consumer expectations—particularly from younger shoppers like Gen Z. The layout features larger aisles, dedicated product zones, and scent-testing bars that make it easier to navigate and explore new fragrances.
“The customer is at the heart of all our decision making as a brand and drives everything we do as a business,” said Eduardo Tonietto, Group Vice President of Store Design at Bath & Body Works. “We’re constantly leveraging data and insights to create and refine a one-of-a-kind retail experience that truly sets us apart.”
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Elements like video screens showcasing product demos and a softer, more relaxed color palette cater to in-store browsers who value both functionality and ambiance. To date, the Gingham+ concept has been implemented in more than 15 locations globally, including stores in South Korea, Los Angeles, and now, Texas.
More Than Just a Store Opening—It’s a Celebration
This new Cypress store debut coincides with Bath & Body Works’ 35th anniversary. In celebration, the brand has launched a playful collaboration with dessert powerhouse Milk Bar to create the Birthday Cake fragrance line. With notes of layered vanilla cake, creamy frosting, and rainbow sprinkles, the new scent is already a hit, available in candles, fragrance mists, body creams, and more.
“Birthday Cake captures that first-bite magic—sprinkles, frosting, celebration, and all,” said Betsy Schumacher, Chief Merchandising Officer at Bath & Body Works.
Customers visiting the new Cypress location can expect to find this limited-edition collection front and center, alongside the retailer’s perennial favorites like Japanese Cherry Blossom, Eucalyptus Spearmint, and the ever-popular 3-wick candles.
Now Hiring: 30,000+ Seasonal Associates Nationwide
As part of its holiday preparations, Bath & Body Works is actively hiring over 30,000 seasonal associates across the U.S., Canada, and Puerto Rico—including part-time retail roles at the new Cypress store. These jobs offer competitive wages, flexible scheduling, a 40% employee discount, and the potential for long-term career growth.
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“The holiday season is when our brand, products and strong teams shine brightest,” said Daniel Heaf, CEO of Bath & Body Works. “We’re proud to create jobs for thousands of associates who will help us meet the moment and deliver a world-class experience for every customer.”
Applicants can explore retail roles at JoinBBW.com or apply for distribution center jobs at bbwdcjobs.com.
A Welcome Addition to a Growing Retail Hub
Located near Target, Best Buy, and Sephora, the new Bath & Body Works store is positioned at the heart of Cypress Towne Center—one of the area’s busiest shopping destinations along the U.S. 290 corridor. For local residents looking for a Bath & Body Works in Cypress or curious about new stores opening in Cypress, this latest addition offers both convenience and an upgraded in-store experience.
With its Gingham+ design, anniversary celebration, and expanded job opportunities, Bath & Body Works continues to deliver on its promise to bring joy through fragrance—right in the heart of Cypress.
Tiffany Krenek has been on the My Neighborhood News team since August 2021. She is passionate about curating and sharing content that enriches the lives of our readers in a personal, meaningful way. A loving mother and wife, Tiffany and her family live in the West Houston/Cypress region.
