Willie's Grill & Icehouse Marks 30 Year Anniversary with Charitable Commitment and Special Anniversary Discount
As Willie's Grill & Icehouse celebrates its 30th anniversary, the beloved Texas brand is offering patrons a taste of nostalgia with a discount that pays homage to the icehouse's origins.
Throughout December, customers can enjoy the iconic Cheese Willie Burger, the menu item that laid the foundation for the brand, for just $6.30 every Monday, Tuesday, and Wednesday, according to a recent press release. This exclusive discount, a Texas-sized 'thank you' to loyal patrons, is applicable for both in-store and online orders.
Beyond the anniversary celebration, Willie's Grill & Icehouse takes pride in concluding its three decades of service with a remarkable contribution of over $1.5 million in monetary donations to various charities and public services. The brand, renowned for its family-friendly atmosphere and classic icehouse offerings, remains committed to supporting communities throughout Texas.
Part of their philanthropic initiatives includes the Willie’s Grill & Icehouse Spirit Nights, during which a portion of a specific day’s overall sales is dedicated to local community charities. Additionally, the brand shows appreciation for public servants with a 10% discount offered year-round to first responders, teachers, firefighters, and nurses at all locations, while law enforcement personnel receive 50% off their meals year-round at Willie's. During grand opening celebrations, essential workers, including educators, nurses, and law enforcement, are invited to dine for free throughout the day.
Willie's Fire & Icehouse Lager, a light German Pilsner, is available at all locations throughout the year. A portion of the proceeds from this special brew directly benefits local fire departments.
"We are thrilled to be celebrating 30 years of serving Texans our icehouse classics and welcoming families through our doors," said Greg Lippert, CEO of Willie's Restaurants. "Giving back to our communities has always been a pillar of who we are, and we look forward to continuing the tradition as the brand moves into our next era. We invite all customers to come and enjoy a delicious Cheese Willie Burger at a discounted price throughout December as a thank you from all of us at Willie’s Grill & Icehouse."
Tiffany Krenek has been on the My Neighborhood News team since August 2021. She is passionate about curating and sharing content that enriches the lives of our readers in a personal, meaningful way. A loving mother and wife, Tiffany and her family live in the West Houston/Cypress region.