Academy Sports + Outdoors Expands to New Braunfels with New Store Opening
A long-time favorite for outdoor enthusiasts and sports fans, Academy Sports + Outdoors has officially opened its doors in New Braunfels, continuing its impressive expansion across Texas and the nation. This new location, part of Academy’s broader fourth-quarter rollout, marks a significant milestone for the retailer as it celebrates 24 new store openings in fiscal 2025, including others in Seguin, El Paso, Fort Wayne (IN), and Russellville (AR).
Located at 159 Interstate 35 S, New Braunfels, TX 78130 within one of the fastest-growing regions in Central Texas, the New Braunfels store offers local families and adventurers a one-stop destination for everything from hunting and fishing gear to athletic wear, outdoor cooking supplies, and more. Customers can expect top-tier brands like Nike, adidas, Carhartt, Shimano, Blackstone, Stanley, and YETI—alongside Academy’s trusted private labels such as Magellan Outdoors, BCG, and H2OX.
The New Braunfels grand opening was celebrated in true Academy fashion—with exclusive deals, family-friendly activities, and a charitable donation to New Braunfels Parks & Recreation, supporting local youth through a community shopping spree. This initiative is part of a broader corporate commitment that has already generated $120,000 in charitable giving and over 1,400 new jobs across the 24 new store markets in 2025.
Founded in 1938 in Texas as a family business, Academy Sports + Outdoors has evolved into one of the nation’s largest full-line sporting goods and outdoor recreation retailers, with over 300 stores in 21 states. While the brand’s footprint now reaches well beyond Texas, Academy’s heart remains in the Lone Star State, where its commitment to community engagement and everyday value continues to resonate.
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“We are thrilled to expand our footprint with 24 new stores while also giving back to local communities who demonstrate a passion for sports and outdoors,” said Eric Friederich, Senior Vice President of Retail Operations at Academy Sports + Outdoors. “As the holiday season approaches, we are confident in our value-leading product assortment of top brands curated to bring joy to every member of the family at undefeatable prices.”
In-store, customers can also take advantage of free services including grill and bike assembly, scope mounting, bore sighting, and fishing line spooling. The store also offers hunting and fishing licenses, propane exchange, and expert support for choosing the right gear for any adventure—whether it’s a day at Canyon Lake or a family backyard BBQ.
The opening of Academy Sports + Outdoors in New Braunfels is more than just a retail milestone—it’s a celebration of community, outdoor living, and Texas heritage. As the city continues to grow, this new addition is sure to become a go-to hub for residents looking to stay active, gear up, and enjoy the great outdoors.
For those interested in joining the Academy team, job openings are available at careers.academy.com. And for shoppers, Academy encourages locals to sign up for the myAcademy Rewards Program, which offers a 10% welcome discount, personalized deals, and a birthday reward.
To learn more about what Academy offers or to start shopping online, visit academy.com or stop by the New Braunfels location today.
Tiffany Krenek has been on the My Neighborhood News team since August 2021. She is passionate about curating and sharing content that enriches the lives of our readers in a personal, meaningful way. A loving mother and wife, Tiffany and her family live in the West Houston/Cypress region.