Edible® and Tajín® Bring 'Swicy' Flavor Explosion to Katy and Richmond with New Limited-Edition Treats
What began as an April Fools’ tease has now turned into a full-blown flavor phenomenon, as Edible® and Tajín® officially launch their limited-edition collaboration—bringing bold, sweet-and-spicy creations to Katy-area Edible stores and locations across the country.
Local residents can now explore this crave-worthy collection at the Edible store at 2240 S. Mason Rd. in Katy and at 7930 W. Grand Parkway in Richmond, which both serve the broader West Houston and Fort Bend communities. The collaboration blends Edible’s signature fresh fruit and indulgent desserts with Tajín’s iconic chili-lime seasoning, creating a "swicy" fusion (sweet + spicy) that’s already causing a stir on social media and in kitchens nationwide.
The exclusive menu features chocolate-dipped strawberries and pineapples with a Tajín twist, colorful fruit platters with mini Tajín bottles for the perfect sprinkle, swicy dessert bites, and cool, zesty smoothies that balance creamy sweetness with a spicy kick.
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“Our trend research shows that our customers are demanding thrilling and edgy flavors,” said Angela Johnson, Chief Innovation Officer at Edible. “As part of Edible’s continued evolution, we’ve expanded our offerings to go beyond the expected. Our partnership with Tajín is a natural evolution of our menu and showcases how to bring innovation while staying true to the flavors people love.”
This flavor-forward partnership comes at a time when "swicy" food trends are heating up—literally. According to Datassential’s 2025 food trend insights, nearly 10% of restaurant menus now feature swicy flavor profiles, with that number expected to grow another 9.6% over the next four years.
“For years, Tajín has been the go-to way to level up fruit with a bold, tangy, chile-lime kick—so teaming up with Edible was a no-brainer,” said Juan Carlos Limón, Brand Marketing Manager at Tajín USA. “They’re masters of fresh, high-quality treats, and we’re all about bringing excitement to every bite. Together, we’re making it easier than ever for fans to enjoy this iconic flavor duo in a whole new way.”
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The limited-edition Edible x Tajín collection is available now through August 31, 2025, and can be purchased in-store or online. With Edible’s delivery network reaching over 70% of U.S. households within an hour, and same-day options available through DoorDash and Uber Eats, satisfying your swicy craving is just a click away.
For Katy and Richmond locals, this collaboration is more than just a novelty—it’s a flavorful celebration of two beloved brands coming together in a fresh, unexpected way. Whether you're ordering a box of dipped fruit for Mother’s Day, grabbing a smoothie after school pickup, or treating yourself “just because,” Edible’s new swicy offerings bring a little extra excitement to every bite.
Tiffany Krenek has been on the My Neighborhood News team since August 2021. She is passionate about curating and sharing content that enriches the lives of our readers in a personal, meaningful way. A loving mother and wife, Tiffany and her family live in the West Houston/Cypress region.
