Pilates Addiction Plans South Austin Studio at Shady Hollow Village, Bringing Its Gold Reformer Workout to Brodie Lane
A new boutique Pilates studio is planned for South Austin, giving residents near Shady Hollow, Circle C, Tanglewood Forest and the Brodie Lane corridor another nearby option for strength-based, small-format fitness.
Pilates Addiction is listed for a renovation and commercial tenant finish-out at Shady Hollow Village, located at 9901 Brodie Lane, Suite 145A, Austin, TX 78749. The Travis County project calls for a 1,742-square-foot studio buildout with new walls, demolition, ductwork, building, electrical, mechanical and plumbing work.
For neighbors, the project is more than another storefront change. It reflects the continued demand for wellness, fitness and lifestyle services in Southwest Austin, where residents often look for convenient options close to home rather than making a longer drive into Central Austin.
A New Pilates Studio Planned for Shady Hollow Village
According to the project details, work on the Pilates Addiction space is expected to begin July 15, 2026, with completion planned for Sept. 16, 2026. The estimated cost of the renovation is $250,000.
The studio is planned within Shady Hollow Village, a neighborhood retail center along Brodie Lane. The center is anchored by Randalls and includes a mix of restaurants, fitness, convenience and neighborhood-serving businesses, including Maudie’s Cafe, Galaxy Cafe, Juiceland, Twin Liquors, Chi’Lantro, F45 Fitness and The Local Restaurant, according to leasing information for the property.
That kind of tenant mix is part of what makes the location notable. For many South Austin residents, Brodie Lane is already a daily route for groceries, coffee, food, errands and fitness. A new Pilates Addiction studio would add another wellness-focused stop to a corridor that serves families, professionals, students and longtime homeowners across Southwest Austin.
What Pilates Addiction Offers
Pilates Addiction describes itself as a modern Pilates studio built around results-driven reformer Pilates classes focused on strength, control and confidence. The brand is part of Sequel Brands, a boutique fitness and wellness franchising company focused on movement, recovery and wellness concepts.
At the center of the Pilates Addiction model is the Aurum Reformer, the brand’s patented gold-colored machine. Pilates Addiction says the Aurum combines a reformer, Wunda Chair, ballet barre and jump board into one connected system, allowing classes to move with fewer transitions and more continuous work.
For people new to Pilates, the brand’s class model emphasizes guided instruction, alignment, control and modifications. The company’s materials say no prior Pilates experience is required, and first-time visitors are encouraged to wear comfortable, form-fitting workout clothes, bring water and arrive early to get familiar with the studio. Grip socks are required and available at the studio.
That approach may appeal to residents who are curious about reformer Pilates but have not tried it before. It may also draw experienced Pilates clients looking for a higher-intensity class format in South Austin.
Why This Matters for South Austin Residents
Boutique fitness has become part of the way many Austin-area neighborhoods grow. A new studio can serve as a small but visible sign of changing consumer demand, especially in communities where residents want health and wellness options closer to where they live.
For Shady Hollow and nearby neighborhoods, the planned Pilates Addiction studio could be especially convenient for residents who already use Brodie Lane for daily errands. Instead of treating fitness as a separate trip across town, the studio would place reformer Pilates near grocery shopping, restaurants and other neighborhood services.
The project also arrives as reformer Pilates continues to gain attention in the broader fitness and wellness industry. Recent reporting has noted that reformer Pilates has become a sought-after wellness amenity in hotels and lifestyle spaces, reflecting demand from younger and health-conscious consumers who want structured, low-impact strength workouts.
In South Austin, that trend is showing up in a more local way: as a planned neighborhood studio buildout inside an established retail center.
A Brand Growing Through Boutique Fitness
Pilates Addiction is also part of a larger expansion story. The brand’s website lists Pilates Addiction as a Sequel Brands company, and Sequel Brands describes its portfolio as focused on boutique fitness franchising and wellness concepts. (Pilates Addiction)
Sequel Brands’ Pilates Addiction page describes the concept as a modern, high-performance twist on traditional Pilates, with reformer classes designed around intensity, alignment and results.
The company has been expanding quickly. A June 2026 announcement reported that Pilates Addiction had surpassed 300 territories sold across 27 states in less than 12 months after opening its first studio in West Hollywood.
That growth helps explain why Austin residents may be seeing the brand enter more local retail conversations. For communities like Southwest Austin, the arrival of a national boutique fitness concept can signal continued confidence in neighborhood-level retail and wellness demand.
What Happens Next
The Shady Hollow Village project is listed as a renovation and alteration, not new construction. That means the work is focused on transforming an existing commercial suite into a Pilates Addiction studio with the systems and layout needed for classes.
If the schedule holds, construction would begin in mid-July and finish in mid-September 2026. Opening details, membership information, class schedules and founding member offers would typically come from the studio or brand closer to launch.
For now, the project gives South Austin residents a preview of another fitness option taking shape along Brodie Lane — one built around reformer Pilates, small-group instruction and the brand’s signature Aurum Reformer.
As Southwest Austin continues to grow, My Neighborhood News will continue following new businesses, construction activity and community changes that affect daily life close to home.
Tiffany Krenek has been on the My Neighborhood News team since August 2021. She is passionate about curating and sharing content that enriches the lives of our readers in a personal, meaningful way. A loving mother and wife, Tiffany and her family live in the West Houston/Cypress region.