Joe V’s Smart Shop by H-E-B Opens in Katy

Joe V’s Smart Shop by H-E-B Opens in Katy

December 07 2023

In an exciting development for Katy residents, H-E-B has officially opened its newest Joe V’s Smart Shop store, marking the 10th Joe V's location in the Houston region. Located at 4107 N. Fry Road, the 55,000-square-foot store is designed to deliver H-E-B's renowned high-quality, fresh products at even more affordable prices, catering to the needs of the Katy community.

"We’re excited that our Joe V’s Smart Shop store is now open to serve customers in Katy with top-quality service and selection," said Trini Cardenas, a 26-year Partner and the store’s Top Store Leader. “This is our tenth location to open in the Houston area, and we look forward to bringing this proud H-E-B brand to more Texans in the future.”

As part of the grand opening celebration, Joe V’s Smart Shop initiated a community-focused social media contest, inviting nominations for schools deserving of donations within the Cypress-Fairbanks ISD and Katy ISD. A total of $30,000 in donations was distributed among six schools, with Cardiff Junior High and Brosnahan Elementary receiving $10,000 each, and the remaining schools receiving $2,500 each. Additionally, a $5,000 gift was presented to Katy Christian Ministries, a social service nonprofit serving Katy and West Houston.

Joe V’s Smart Shop is renowned for its price-conscious shopping experience, offering a uniquely curated assortment of community-focused products alongside the high-quality, fresh products associated with the H-E-B brand. Each store, typically sized at 55,000 square feet, employs approximately 180 Partners. The expansion of Joe V’s Smart Shop beyond the Houston area is also on the horizon, with plans to open two stores in the DFW Metroplex, marking the first locations outside the Houston region.

The Katy location of Joe V’s Smart Shop will be open seven days a week from 7 a.m. to 10 p.m., providing Katy residents with convenient access to the brand's diverse offerings. As part of the H-E-B family, Joe V’s Smart Shop contributes to the multi-format retailer's extensive portfolio, which includes Central Market, Mi Tienda, and the on-demand delivery service Favor Delivery, serving communities throughout the state.

By Tiffany Krenek, My Neighborhood News 
Tiffany Krenek has been on the My Neighborhood News team since August 2021. She is passionate about curating and sharing content that enriches the lives of our readers in a personal, meaningful way. A loving mother and wife, Tiffany and her family live in the West Houston/Cypress region.

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