Aspen Cove Assisted Living Brings Fresh Approach to Senior Care in Fulshear
Aspen Cove Assisted Living is preparing to bring its unique brand of care to the Fulshear area, with a commitment to providing a supportive and home-like environment for seniors. This new facility is co-owned by Jon De Los Reyes and his partners, including his wife Michelle, and aims to offer a personalized approach to assisted living that sets it apart from larger facilities.
After exploring over 120 potential locations, the owners chose Fulshear for its warm community spirit and supportive atmosphere. "We’re thrilled by the close-knit, small-town feel and have been fortunate to meet many amazing people along the way," said Jon De Los Reyes, Assisted Living Manager and Co-Owner. He added, “Ultimately, we chose Fulshear with our own loved ones in mind—envisioning a place where our grandparents would feel comfortable, safe, and valued.”
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The facility is designed to accommodate up to 11 residents, offering a serene setting that includes ADA-compliant bathrooms and personalized touches like artwork to enhance the environment. From their spacious living room for gatherings and therapies to an in-home salon, Aspen Cove is designed to bring comfort and joy without residents needing to leave home.
Jon De Los Reyes brings a diverse professional background to Aspen Cove, with experience in business, finance, and real estate. His wife, Michelle, a seasoned nurse practitioner, and their partner Hong, a clinical pharmacist, each contribute over 15 years of experience in their respective fields. Nguyen, also a partner, brings expertise as an engineer and realtor. "Together, we balance healthcare and real estate—combining our passions for the benefit of our residents," Jon noted.
Aspen Cove stands out from other assisted living options through its ownership structure and personalized care approach. The facility employs a comprehensive Safety Assurance & Focused Evaluation (SAFE) process, which is conducted by an in-house pharmacist to ensure medication safety. This dual expertise enables the team to provide tailored support to residents, addressing medical issues effectively. "Each assisted living community offers unique features, and at Aspen Cove, one of our distinguishing factors is our ownership structure, which includes a Nurse Practitioner and a Pharmacist," Jon explained.
The facility’s philosophy is encapsulated in the acronym H.E.A.R.T.S.—representing Heartfelt connections, Excellence, Anticipating Individual Needs, Respect, Thoughtful Experiences, and Self-Development. "Our goal is to have a deeper intimacy and personal connection in a smaller, home setting due to a better resident-to-caregiver ratio," Jon stated, highlighting the importance of fostering a familial atmosphere.
Aspen Cove also seeks to engage with the Fulshear community beyond its residents. The company has already participated in local events, including a 5K run to support breast cancer awareness and the Fulshear Regional Chamber’s Scarecrow Festival. "We are here not just to build a business but to be part of the community," Jon remarked. The owners are committed to strengthening their ties with local organizations and businesses, aiming to uplift the community as a whole.
Looking ahead, Aspen Cove envisions expanding its model of care, aiming to serve up to 100 seniors within the next five years. "We have big dreams! We envision an assisted living home in every community, just like daycares, where seniors can live among familiar neighbors," Jon shared.
The facility looks forward to hosting events and initiatives for residents and the broader community, such as the upcoming "Keep Fulshear Beautiful” trash pick-up event. Aspen Cove also plans to connect with the next generation through events like Christmas caroling and youth musical performances for their residents.
Aspen Cove Assisted Living aims to create a nurturing environment where seniors can thrive, supported by a dedicated team that understands their needs and values. With a focus on community involvement and a commitment to personalized care, Aspen Cove is poised to make a meaningful impact in the Fulshear area.